Social media and its intricacies are deceptively simple. Enterprises are faced with the dual challenge of devising a social media strategy that includes not just new assets and platforms but also new ways of engaging the customers. When implementing a Social Media strategy, the two most critical investments are technology and talent. Employees play a crucial role in driving this change acting as stellar listening and analytical resources. Aspects such as executive-level training, workshops, webinars, blogging strategies and measuring social media become table stakes for this change management. We assist our clients with training their key talent to optimize the reach of various tools and resources, while also imbibing the risks and responsibilities of executing on social strategies.