Social media has redefined marketing. Many previous assumptions have been proved invalid, as customers no longer respond to a mass-media onslaught. Today’s consumer responds to personalized campaigns and targeted advocacy. Accordingly to surveys, over 90% of marketers claim that social media marketing has led to increased interest in their products/services. The right blend of Social Media Marketing increases brand loyalty, brand recognition, conversion rates, customer experience that comes at decreased marketing costs. It is critical to strategize marketing holistically, integrating the influence of the digital.
Valforma provides Advisory Services that help make sense of this new customer decision journey from a technology roadmap perspective, so that our clients are interactive in the right channels, with the right level of engagement to position themselves as customer influencers, while also remaining honest to the RoI of different Social engagements.