Customer Insight

Customer Insights have benefitted in a transformational way from marketing and sales analytics. From predicting the next-best-offer on a real-time basis, devising the best email campaign for a core client segment or evaluating the customer lifecycle value of a client, analytics has delivered on the promise of customer intimacy. Consequently, there is a multitude of tools and data science applications that enterprises must wade through to build their customer analytics strategy because the choice has to be true to the organization’s larger strategic direction and the cost of execution.

Valforma’s Advisory Services focus on understanding the analytics opportunity in the client’s customer insights function and advise on the right tools to optimally leverage the data for operational reporting, advanced reporting, predictive and prescriptive insights.

klocadminCustomer Insight