When enterprises think of the advantages of social media, they often do it in terms of new customer acquisition. Social Media has an equally significant play and potential for business development and customer retention. Customer service and customer experience is also evolving through social media platforms and this is already a disruptive change. Customers today interact, engage and promote on social media, and most of all vocalize their opinions and insights on social forums.
At Valforma, we understand the scale and magnitude of such interactions and their impact on customer experience. We work with clients to construct a well-oiled machine that takes into account the rapid need for influencing positive customer experiences online.